Congratulations! You finally have a live website! Now, what’s next?
Having a website is a great achievement for your business but a live website is only one part of a bigger marketing campaign. Remember, it is only a means to an end. What’s next is to make the website do what it is supposed to do: bring in more customers to your business. The secret to maximizing your website and tapping its potential is digital marketing. The top 5 digital marketing tools that can bring in customers to your website and to your business are:
Search Engine Optimization (SEO)
Pay-per-Click Advertising (PPC)
Social Media Marketing
Cutting-edge Web Design
Have you ever clicked the second, third and fourth pages of your Google search results? You are probably one of the millions who don’t. If your website, however well designed and highly functional it is, is not on the first page of search engine results, there is a huge chance that it will not be visited.
SEO is the solution to this challenge! With this digital marketing tool, your website will organically reach the first page and even the top 3 spots of a search engine result. Shoot for the prime and top spot on search results with SEO and enjoy customer traffic to your website like never before!
Can’t wait for SEO to bring your website on the top spot? Wait no further than with PPC! This digital marketing tool makes your website even more visible. Specially marked links, eye-catching labels and a place in the sidebar make your website stand out. PPC makes it hard to ignore your website for potential customers.
The best thing about PPC is when you bundle it with SEO. While your website is slowly but steadily working its way to the top spot on search results, PPC can immediately launch it to the top 1 result. Once your website reaches your desired result, you can phase out PPC while still having the same results! Enjoy more with less!
Facebook has become as ubiquitous as Google and other search engines, if you are not capitalizing on the reach of social media, then your business is missing out on huge marketing opportunities.
Through social media marketing, your reach expands to the millions of social media users. From boosted posts, targeted demographics and user-friendly navigation to your business, social media marketing makes your business more accessible than ever!
Do you have a list of leads with emails and have no idea what to do with them? You are sitting on a gold mine and it is time to make use of it! Email addresses are a powerful tool for reaching out potential customers. Imagine being able to personalize each email, send information about new products, services or promotions, greet them on their birthdays or just send a hello message to your customers.
With Email marketing you can do that and more! Say goodbye to sending emails one by one. Throw away boring and generic newsletters! Monitor those who read, ignored or opted out of your campaign. Email marketing makes it easier to market than ever.
Now that you have customers visiting your website, the next best thing to do is grab their attention, keep them interested and direct them to purchase! Web design makes that possible! Keeping your website updated with the latest trends in design and functionalities add more credibility and dynamics into your site, which makes it even easier to convince your customers.
Different marketing agencies can use one or two of these digital marketing tools but only few are able to serve you and your business the entire menu. Quedy Media offers its entire set of Digital Marketing services to those who are looking for the best price, most flexible packages and the experts in the field. Its team of Certified Digital Marketers gives you the peace of mind that your business is in good hands.